Composite manufacturers have solved most of their product issues and are now focused on growing the market. With that in mind, they're looking for ways to claim some of wood decking's share. As the industry mindset continues its shift from decking and railing to outdoor living, sales approaches need to
AERT and other composite deck makers are ready to battle for market share against wood and each other with high-performance materials that improve durability and reduce maintenance. They are producing a wider range of wood grains and colors to complement homes. The boards look freshly stained
In 2008, was hit with increased market competition so new management had to be proactive to maintain market share of the composite decking industry. focused on research and development to come up with a better product that could outlast competition. The result was Transcend, a composite
The major factor driving the plastic decking market is the replacement of traditional materials with capped composite decking products. The capped composite segment accounted for the largest market share in the plastic decking market as these products offer superior properties including resistance to rotting, color fading,
Capped composites are also taking market share from PVC decking, a shift Rossi attributes to improvements in composite technology in general and capstock in particular. The latest capped composites match PVC in looks and performance but cost less. For example, dark capped composite decking is less
Rising consumer confidence will promote gains in the large residential improvement and repair market, as homeowners who postponed decking projects in the aftermath of the 2007-2009 recession undertake them going forward. Increasing market share for wood-plastic composite and plastic decking materials will boost
Summer is peak season for building decks, and makers of synthetic wood are pushing to expand their small market share against long-dominant natural wood. According to 1 composite provider, (TREX), which Principia estimates has slightly more than 40 percent of the synthetic sector. Calculating
Wood currently represents 84% of the decking market, and every one-point increase in share equals $50 million in new revenues for . To capitalize on that opportunity, will soon be launching a national advertising campaign to educate the U.S. consumer market on the virtues of composite decking.
Company continues to astound investors with its solid performance. Indeed, investors in the composite decking market leader are reaping the benefit of the company's persistent push to take market share from the wood industry. When I last wrote about in this column in March 2016, the stock was
Cline credited a national ad campaign launched two years ago for driving demand. The company said it expected revenue of $118 million in the fourth quarter. says it accounts for more than 80 percent of all residential decking and railing in North America. That market share has grown 4 percent since
Fifty-one percent of homeowners surveyed, who had recently built or planned to build a deck, stated that they don't clearly understand the benefits of composite decking. To increase market share, composite manufacturers may consider increasing promotional efforts to educate the market on the benefits of
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